This documentary covers the INSANE story of Coca-Cola. t covers the history of Coca-Cola, along with some of Coke’s biggest scandals, controversies, and marketing successes. It begins by looking at the early beginnings of Coca-Cola as a patent medicine in the 1800s, created by John Pemberton. It examines Coca-Cola’s marketing strategy and how it pioneered many marketing tactics that are commonplace today.